WOM Meaning Decoded: Deciphering Word-of-Mouth Marketing for Marketers

WOM is an acronym that has many different definitions. This blog aims to cut to the chase and explore the only WOM meaning that marketers need to know. 

WOM Meaning Decoded: Deciphering Word-of-Mouth Marketing for Marketers
WOM Meaning Decoded: Deciphering Word-of-Mouth Marketing for Marketers

If you enter WOM into acronymfinder.com, you will be greeted with an endless list of meanings. The list includes such highlights as:

  • Women of Minecraft
  • Wheel of mediocrity 
  • World of Minecraft
  • Wombat
  • Web object management
  • Women over mates

Even more confusingly, if you look for WOM on a search engine, you will likely be greeted by articles about the secret definition of this new word. What is that all about?

First, used by 17-year-old TikTok content creator AvaJC, the word WOM has been used across social media and Twitch without users knowing the definitive meaning. 

So, when your boss mentions the need to "invest in WOM," are they actually suggesting creating a virtual world constructed from pixelated blocks? Or are they trying to be down with the kids by using the freshest slang?

A man dressed in a smart shirt happily playing Minecraft at his desk.


Let’s face it: the chances are they aren't. It is much more likely that they are referring to word-of-mouth marketing (WOMM). 

Come with us as we find out the marketing definition of this acronym and understand what it could mean for your business. 

Meaning of WOM

In the introduction, we mentioned that "WOM" is often used as an abbreviation for "word-of-mouth." But what does the term actually mean?

That is a fantastic question. It refers to the domino effect that occurs when individuals start to share information, recommendations, opinions, or experiences with members of their social circle. 

An image that shows how positive word-of-mouth travels from one person to another.


Example: Game of Thrones

Let’s think of a real-life example of WOM in action. Have you ever heard of a little show called Game of Thrones? Now, arguably, this mega-hit had every reason to be a complete and utter failure for the following reasons:

  • High fantasy genre
  • Complex storytelling 
  • Adaptation of book 
  • A large cast of characters
  • Strong blood and violence
  • Launched into a competitive landscape
  • Lack of star power

Yeah, when you look at it on paper, it doesn’t seem like it would be everyone’s cuppa tea. 

A woman spitting out tea everywhere after not liking the taste.


And at launch, this was true; the first season racked in a modest 9.3 million viewers. But then something truly incredible happened. News about this incredible show spread like wildfire across the globe, infiltrating different demographics and social circles.

In offices, you would find coworkers huddled around the water cooler, chatting about the latest jaw-dropping plot twist. School playgrounds were ablaze with discussion, with kids animatedly reenacting action scenes. And on social media and forums, fans were concocting wild and wacky theories about their most beloved characters. 

By the start of season six, it seemed like everyone and their Nana was screaming ‘dracarys’ at their screens. In fact, the final season saw a whopping 46 million viewers tune in, which is 20 million more than the entire population of Australia. Forget about the power of dragon fire; the true force of nature in the seven kingdoms is WOM. 

An elderly woman starting intently with a fire-breathing black dragon behind her.


Types of WOM

It is important to note that WOM comes in three distinct flavors, which are:

  1. Positive: Oh yeah, now this is the good stuff. These are positive recommendations brimming with enthusiasm and genuine excitement for a brand.
  2. Neutral: Welcome to the world of meh. This is a recommendation without heart and soul. Sure, that brand was fine, but it didn’t wow me or leave me with a taste of dissatisfaction.
  3. Negative: Oh, now, this is far from ideal. These harsh criticisms from dissatisfied customers are the kryptonite of any successful marketing strategy.
An infographic that shows the three different types of word-of-mouth.


Different types of different WOMM strategies

There are a multitude of different strategies of WOMM that can be organized into two categories:

  1. Organic: This happens when happy customers willingly share their experiences with friends, family, or colleagues without intervention from a brand. 
  2. Amplified: This is when brands utilize different strategies and incentives to encourage positive endorsements. 
A table showcasing the differences between organic and amplified word-of-mouth.


Check out the table below for a breakdown of the most impactful marketing strategies around. 



Viral marketing 

This involves creating content that is highly shareable and likely to spread rapidly through online channels.

Influencer marketing 

Brands collaborate with influential individuals in their niche to promote their products or services to their followers.

User-generated content 

Encouraging consumers to create and share content related to your product, such as photos and videos, can greatly influence potential customers.

Reviews and testimonials 

Asking happy customers to post reviews on websites like Yelp, TripAdvisor, or Amazon can greatly influence potential customers.

Affiliate marketing 

This eWOM (electronic word-of-mouth) marketing strategy rewards affiliates for promoting brands, products, or services, typically through commissions.

Referral marketing 

Motivating existing customers to refer potential leads by offering discounts, rewards, or other incentives.

Buzz marketing

Generating a buzz around a product or service through teasers, exclusivity, or mystery can create excitement within the customer base.

Social media sharing

Brands can actively engage with customers on social media platforms, encouraging them to share their experiences and content related to the brand.

When gossip meets marketing magic

So, there we have it, the definitive definition of WOM for us marketers. With that done and dusted, it is time to ride the marketing hype train into the station.

Hagrid waving goodbye to a young Harry Potter as he leaves on the Hogwarts Express.


Pst, can you keep a secret? Do you want to discover the only ingredient needed to brew up a magical marketing success potion? Well, here it is- stir in a generous dollop of GrowthPanels into your strategy right now. 

Our remarkable tool allows users to easily create an effective affiliate program that rewards loyal customers who promote your brand. 

So, what are you waiting for? Sign up to GrowthPanel now and watch your revenue grow by $5,000 for absolutely free. 

The GrowthPanels homepage that states 'grow your business with word-of-mouth'.